A sort of funny Off*Beat memory for you all:
To this day, whenever someone brings up a discussion about company promotion versus “word of mouth” promotion, I always side with word of mouth and cite Off*Beat as my prime example of why.
I can vividly remember one of the pull quotes for the series used on the official advertisements being “Everything FAKE gets wrong about New York, Off*Beat gets right.” Now, the reason I remember that quote is because it made me think, “Wow, if that’s the only thing this series has going for it…” And for a long time, I overlooked the story because of that quote. But! Once I finally started listening to the word of mouth about it? It didn’t sound half bad. In fact, it sounded quite good. And when I finally caved and got the first volume? Oh my gosh–it was right up my alley. It was like reading something I would have written for myself.
Now whenever I find a little gem–be it a comic, a movie, a tv show, whatever–that I had overlooked because the initial official promotion didn’t make it sound like anything I’d be interested in, I say to myself, “Everything FAKE gets wrong about New York, Off*Beat gets right.” It’s become my short hand for, “Trust your friends and not the pull quotes.”